The full shelf

Guides, organized by the problem they solve.

Twelve guides across strategy, finance, leadership, and craft — replace these with your real titles, descriptions, and links to buy or read.

Strategy

The Operator's Playbook

A working system for running day-to-day operations without losing sight of the business's priorities.

Get this guide →
Finance

Pricing Without Guesswork

A step-by-step method for setting and raising prices with evidence instead of intuition.

Get this guide →
Leadership

The First Ten Hires

What to look for — and ignore — when building a founding team that can survive early mistakes.

Get this guide →
Craft

The One-Page Plan

A single-page format for turning a vague strategy into decisions a team can actually execute.

Get this guide →
Strategy

Saying No on Purpose

A framework for cutting the projects, customers, and features that quietly drain a growing company.

Get this guide →
Finance

Reading Your Own Numbers

The handful of numbers worth checking every week, and how to act on them before they become a crisis.

Get this guide →
New guides

Every new guide, one email at a time.

No feed to check, no drip sequence — just the guide, when it's ready.

Join the list